Home / Automotive / ADAS Market by System (ACC, DMS, IPA, PDS, TJA, FCW, CTA, RSR, LDW, AEB, & BSD), Component (Radar, LiDAR, Ultrasonic, & Camera Unit), Vehicle (PC, LCV, Bus, & Truck), Level of Autonomy (L1, L2&3, L4, L5), Offering, EV, and Region - Global Forecast to 2026
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ADAS Market by System (ACC, DMS, IPA, PDS, TJA, FCW, CTA, RSR, LDW, AEB, & BSD), Component (Radar, LiDAR, Ultrasonic, & Camera Unit), Vehicle (PC, LCV, Bus, & Truck), Level of Autonomy (L1, L2&3, L4, L5), Offering, EV, and Region - Global Forecast to 2026

ID:MR2386 | Jul-2020 | Global | 305 Pages


Get in-depth analysis of the COVID-19 impact on this Market

The global ADAS market size is projected to grow from USD 27.0 billion in 2020 to USD 64.5 billion by 2026, at a CAGR of 10.9%. Compliance with upcoming safety mandates and increasing demand for semi-autonomous driving systems will drive the market for ADAS.

The COVID-19 pandemic has led to the suspension of vehicle production and supply disruptions, which have brought the automotive industry to a halt. Lower vehicle sales will be a major concern for automotive OEMs for the next few quarters. According to experts, there is a slim chance of vehicle sale recovery in 2020. The ADAS market, however, is expected to witness a significant boost in 2022 owing to the mandates by different countries. Before that, lower vehicle sales and abrupt stoppage in the development of new automotive technologies will result in sluggish growth of the ADAS market in 2021.

COVID-19 impact on ADAS market:

Major ADAS solution providers such as Bosch and Continental have announced the suspension of production due to the lowered demand, supply chain bottlenecks, and to protect the safety of their employees in France, Germany, Italy, and Spain during the COVID-19 pandemic. As a result, the demand for ADAS solutions is expected to decline in 2020. Manufacturers are likely to adjust production to prevent bottlenecks and plan production according to demand from OEMs and tier 1 manufacturers.

Major ADAS solution providers lost revenue in Q1 2020. As the resumption of vehicle production is not likely in the immediate future due to the severity of the pandemic, especially in the US and major European countries, tier 1 players suspect a further decline in revenue in the remaining quarters of 2020. For instance, Aptiv’s advanced safety and user segment logged revenue of USD 902 million in Q1 2020 compared to USD 1,023 in Q1 2019, a decline of 13%. According to the company, the scenario could be worse in Q2 as global vehicle production is expected to fall by 50-60%. The company suspended production in China, followed by North America and Europe. ADAS providers are facing disruptions in supply chains as countries are in a state of lockdown to prevent the spread of the disease. Thus, the market for ADAS is estimated to undergo a declining phase in 2020.

Market Dynamics:

Driver: Stringent vehicle safety regulations

Increasing awareness about vehicle safety ratings and decreasing component costs due to extensive application of cameras and radars will be major growth drivers for the ADAS market. Major OEMs are embracing ADAS solutions to achieve higher safety ratings to attract more consumers. Hence, leading OEMs either standardize safety systems across the models or offer them as additional features. Thus, the increasing penetration of ADAS features will surge the demand for components such as cameras, radar sensors, ultrasonic sensors, and LiDAR during the forecast period.

Restraint: Lack of required infrastructure in developing countries

ADAS require basic infrastructure such as well-organized roads, lane marking, and availability of GPS for effective functioning. Poor infrastructure outside urban areas, cost considerations, and poor driving training or driving discipline restrain the growth of the ADAS market in developing countries. In addition, financial crises due to the ongoing COVID-19 pandemic will further delay the development of modern infrastructure for intelligent transportation.

Opportunity: Emergence of autonomous vehicles

The introduction of autonomous vehicles is expected to transform commuting. ADAS technologies have significantly reduced the complexity of driving, with features such as lane monitoring, emergency braking, stability controls, and others. Autonomous vehicles rely on advanced technologies and systems such as LiDAR, radar, ultrasonic sensors, and high-definition cameras to collect data. This data is analyzed by an onboard smart autonomous driving system to maneuver the vehicle safely. Tesla, Volkswagen, Ford, General Motors, and Waymo plan to launch fully autonomous vehicles in the coming years. In March 2018, Nissan announced plans to deploy ProPILOT in 20 models by 2022. The increasing focus on autonomous driving systems would enable OEMs to incorporate more cruise control features and advanced safety systems for semi-autonomous vehicles.

Challenge: Environmental constraints and security threats

Most safety features of ADAS comprise sensors such as radar sensors, LiDAR, ultrasonic sensors, cameras, infrared, and several actuators. These sensors and actuators monitor fields in every direction and ensure the safety of the vehicle, driver, passengers, and pedestrians. The functioning of the system depends on several factors, such as traffic and weather. Lack of accurate fail safe methods could jeopardize occupant safety. A perfect balance between automation and manual override is necessary for the safe operation of ADAS. In addition to its functional requirements, ADAS must be secured from hackers with malicious intent. A hacker who infiltrates the system could gain control of the vehicle. Several studies have shown that vehicle control can be gained through Bluetooth, Wi-Fi, or even GPS. These security threats pose a significant challenge for system manufacturers and OEMs.

The passenger car segment is expected to be the largest during the forecast period

The passenger car segment makes a major contribution to the ADAS market. The increased demand for safety systems in emerging markets can be attributed to improving road safety standards, supporting legislation, and consumer awareness. Additionally, several countries in Europe, North America, and Asia Pacific have introduced regulations that mandate the incorporation of various types of ADAS in the passenger car segment. For instance, the European Union has outlined Vision Zero, an initiative to mitigate road deaths to zero by 2050. The authority has targeted to reduce fatalities and injuries by 50% by 2026. The strategic plan also includes mandating major safety features such as lane departure warning, automatic emergency braking, and drowsiness & attention detection in new vehicles by 2022. Developed countries such as South Korea have mandated AEB and LDW systems for all new passenger vehicles from January 2019.

Radar sensor will have a major share in the ADAS market during the forecast period

Major OEMs are incorporating ADAS solutions to achieve higher safety ratings and attract more consumers. Hence, they either standardize safety systems across models or offer them as additional features. Growing safety awareness and the increasing number of accidents are the major drivers for the growth of the ADAS market, which has resulted in more demand for radar sensors in countries such as China, the US, and major European countries. The US Federal Communications Commission (FCC) and European Telecommunications Standards Institute (ETSI) have restricted the usage of 24 GHz radar in 5 GHz bandwidth. The 24 GHz frequency range will not be available in the ultrawideband (UWB) beyond 2022. Major OEMs and tier 1 auto component manufacturers are shifting to long-range 77 GHz radars for better reliability and compliance with regulations. This is expected to drive the demand for radar sensors in the ADAS market. In addition, increasing focus on collision avoidance systems in semi-autonomous driving systems is expected to boost the demand for radar sensors during the forecast period.

Some leading manufacturers and suppliers of ADAS are Robert Bosch (Germany), Continental AG (Germany), ZF Friedrichshafen (Germany), Denso (Japan), Aptiv (UK), Valeo (France), and Magna International (Canada). These tier 1 suppliers have developed innovative safety and driver assistance systems, depending on the specific requirements of OEMs. Also, these players have expanded their regional presence through partnerships, joint ventures, and new establishments in high-growth regions. A comprehensive product portfolio, coupled with a strong regional presence, has helped key players strengthen their foothold in the global ADAS market.

“The Asia Pacific ADAS market is projected to hold the largest share by 2026.”

China, South Korea, and Japan account for the largest share of the ADAS market in the Asia Pacific region. The growth of the market in Asia Pacific can be attributed to the high vehicle production and increased use of advanced electronics in Japan, South Korea, and China. The governments of these countries have recognized the growth potential of the automotive industry and have consequently taken different initiatives to encourage major OEMs to enter their domestic markets. Several European and American automobile manufacturers such as Volkswagen (Germany), Mercedes Benz (Germany), and General Motors (US) have shifted their production plants to developing countries.

Major ADAS solution providers such as Robert Bosch (Germany), Continental (Germany), and Denso (Japan) have production facilities across the region. Despite the slowdown in vehicle sales due to the COVID-19 pandemic, existing safety mandates would surely boost the penetration of ADAS features in upcoming vehicles. For instance, China mandated TPMS in vehicles from 2019. The country is also considering mandating automatic emergency braking during the forecast period. In addition, the Chinese government released multiple measures to boost economic recovery, including stabilizing domestic consumption, supporting new energy vehicle development, and other monetary and fiscal policies. As a result, the auto industry is projected to show significant improvement in the second quarter of 2020. Economic assistance, upcoming mandates, and the growth of Chinese OEMs would drive the demand for ADAS in the country.

Japan is a key market for advanced electrical and electronic components in the Asia Pacific region. The Ministry of Land, Infrastructure, Transport and Tourism (MLITT), announced plans to mandate AEB for all new passenger cars by November 2021. Existing models will have this feature by December 2025, while all imported vehicles will have AEB by June 2024. The Ministry for Road Transport and Highways (India) planned to adopt ADAS features by 2022. Features such as electronic stability control and automatic emergency braking have been considered in the first phase. Tier 1 manufacturers such as Continental are collaborating with OEMs in India to support the implementation by 2022-2023.

Key Market Players

The global ADAS market is dominated by major players such as Robert Bosch (Germany), Continental AG (Germany), ZF Friedrichshafen (Germany), Denso (Japan), Aptiv (UK), Valeo (France), and Magna International (Canada). These companies have secure distribution networks at a global level and offer a wide range of advanced driver assistance systems. The key strategies adopted by these companies to sustain their market position are new product developments, collaborations, and contracts & agreements.

 This research report categorizes the ADAS market based on system, component, offering, electric vehicle, level of autonomy, vehicle type, and region

Based on system:

  • Adaptive Cruise Control (ACC)
  • Adaptive Front Light (AFL)
  • Automatic Emergency Braking (AEB)
  • Blind Spot Detection (BSD)
  •  Cross Traffic Alert (CTA)
  • Driver Monitoring System (DMS)
  • Forward Collision Warning (FCW)
  • Intelligent Park Assist (IPA)
  • Lane Departure Warning (LDW)
  • Night Vision System (NVS)
  • Pedestrian Detection System (PDS)
  • Road Sign Recognition (RSR)
  • Tire Pressure Monitoring System (TPMS)
  • Traffic Jam Assist (TJA)

Based on component:

  • Camera Unit
  • LiDAR
  • Radar Sensor
  • Ultrasonic Sensor
  • Infrared Sensor

Based on offering:

  • Hardware
  • Software

Based on electric vehicle:

  • Battery Electric Vehicles (BEV)
  • Hybrid Electric Vehicles (HEV)
  • Plug-in Hybrid Electric Vehicle (PHEV)
  • Fuel Cell Electric Vehicle (FCEV)

Based on level of autonomy:

  • L1
  • L2 & L3
  • L4
  • L5

Based on vehicle type:

  • Passenger Car
  • Light Commercial Vehicle
  • Truck
  • Bus

Based on the region:

  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Rest of Asia Pacific
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Russia
    • Italy
    • Spain
    • Turkey
    • UK
    • Rest of Europe
  • Rest of the World
    • Brazil
    • South Africa
    • Others in RoW

Recent Developments

  • In February 2020, Veoneer was selected to supply active safety systems based on next-generation vision and radar systems. Veoneers scalable system has been developed to meet Euro NCAP 5-star safety rating as well as provide several driver assistance features such as highway assist, lane centering control, stop and go adaptive cruise control, automatic emergency braking, traffic sign recognition, and automated high beam control.
  • In February 2020, Continental announced a new production plant for ADAS in Texas, US, with an investment of USD 109 million over the next 3 years. The new production facility will manufacture radars from 2021.
  • In January 2020, ZF launched ZF coASSIST, a Level 2+ automated driving system, which is its first step into the modular Level 2+ hardware and software suite and highlights ZF’s capabilities as a full system supplier. From 2020, ZF will equip production vehicles with this new ZF system for a major Asian manufacturer.
  • In November 2019, Denso partnered with Metawave to accelerate the development of smart radar systems for autonomous cars. Denso also invested USD 17 million in Metawave in May 2018.
  • In August 2019, Continental unveiled new system solutions for safer automated driving. It developed a combined camera system comprising an inward looking infrared camera and an outward looking camera. The system can simultaneously monitor the driver as well as surrounding vehicles.

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